With our project FreeArt History we use the aesthetics of common photocopied fliers to draw people in. Pinned up on bulletin boards, in community centers, or Laundromats, to name likely locations, we place FreeArt History fliers.
Instead of announcing a '88 Honda Civic for sale, or a lost cat though the FreeArt History flier series gives a brief description of modern and contemporary artists in only a few short sentences.
The name, FreeArt History, implies two ideas - Most obviously it is free of charge. Nothing to buy. Secondly, and just as obviously, due to issues of class and race, many people are blocked from gaining access to intellectual issues such as contemporary art. In this manner we hope to provide free art history to the general public .